Karachi Literature Festival 2017 a huge success

Karachi Literature Festival 2017 comes to an end, after having a successful inauguration and closing ceremonies of event.  8th Karachi Literature Festival earned a huge response from Karachiates.

Around 20 books were launched during these three days in Karachi Literature Festival along with several sessions on different topics. 2017 witnessed first literature festival in City (Karachi) organized from 10 to 12 February 2017 at Beach Luxury Hotel. In which famous personalities from different countries related to literature and fun attended the event. American and Indian diplomats also attended the event along with other guests at the opening ceremony. Event was attended by around 2 lac people of Karachi; they participated in 75 different sessions.

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Mustafa Qureshi, Bushra Ansari, Nadeem Baig, and Shabnam (Who came from Bangladesh) are amongst, who had different sessions during the event. Furthermore Mushtaq Ahmed Yousufi, Mustansar Hussain Tarar, Zia Muhiuyudin, Ayesha Jalal, Munazza Shamsi and many other names included in the list of presenters and panelists.

Little Baby is having some books from Kids-Corner at Karachi Literature Festival 2017.

I should mention one of the interesting session, which happened on second day of the event, It was a Mushaira (Poetry session). This was a great thing to promote poetry among common man, and these types of initiative definitely will help to achieve it.

Book lovers had too many things to watch and buy during Karachi Literature Festival, I believe they bought many books during the event. Many publications were available on discounted prices. Publications from around the world with many different languages were available for books lovers under one roof.

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On third day of the event, a musical concert was organized which includes mesmerizing dance performances by Sohaee Ali Abro and Shaima Sayyad, and a concert by Saif Samejo. Live performances of above artists add more colors to success of Karachi Literature Festival.


Woven Stories by Ahsan Amin (EWC-Interiors)


We have some wonderful persons in our country, who are die-hard fans of promoting art of our country. We are also blessed with very rich culture of artists and experts in every aspect of life. But specifically I am going to tell you about an art, which is now making its presence at international level through some dedicated persons like Ahsan Amin. As technology evolves rapidly these art works needs to be enabled with latest technologies and man like Ahsan are doing same for our community.

Let me introduce Ahsan Amin. A man who started his journey from an early age to a surfeit of handicrafts made and assembled across all of the provinces of Pakistan by his family’s business, Ahsan understood that design, unfortunately, was led by the international market. After completing his undergraduate studies in Canada, most of which was spent in testing the foreign market for Pakistani handicrafts and developing of contacts, Ahsan returned to his homeland of Karachi with a mission. He was going to take his father’s business model of exporting to foreign clients, and completely revamp the production process by collaborating across the seven seas.

What was started almost three decades ago has now grown into a great company known to many as East West Connections, which not only aims to serve customers all over the world but also to provide artisans from all over the world, especially Pakistan, with a platform where their creations can be truly admired by a greater audience that they could ever imagine. At East West Connections they offer a whole array of products ranging from rustic to contemporary to quench all your decor needs.

They (EWC interiors) strive to not only serve their clients and customers but also to provide the real artists, the fabricators of these awe inspiring products living in destitute areas of Pakistan, with an incentive to not only better themselves but everyone around them. And that is truly a greatest achievement for a Pakistani company.

They have been serving the customers of America, South America, Europe France, East Asia, Japan, Africa specifically Kenya, meaning their products are universal and recognised by the Artisan’s Community of the five Continents. I believe it is a great service to our country’s image building and revamping our rich artistic culture too.

Woven Stories:

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Woven fabric is a textile formed by weaving. It is produced on a loom, and made of many threads woven on a warp and a weft. ECW has a wide variety and range in woven crafts. Ahsan Amin has a brilliant collection of rugs and other items related to woven for your home décor.

ECW-Interiors went Live on their Facebook page. 

They (ECW) are organizing exhibition on regular basis. Recently Ahsan had collaborated with another famous personality- Tariq Luni, an internationally, recognized award winning sculptor, to display their works under the exhibition “Woven Stories” which was on display at the recently inaugurated Slingshot Studios between 3rd-5th February. Together, they had shown some of their most exclusive art pieces. Before this exhibition none of the pieces on display have ever been showcased by them before. One of the rugs on display took nearly two years for the artisans to complete. They are organizing these types of exhibitions on regular basis; if you had missed this time you should visit next time, but why not to visit their Facebook page & Instagram. You can also visit them at their store follow this link.

The Premiere of ‘Teri Meri Love Story’ takes place in Karachi


The movie will be officially releasing for public on 2nd September, 2016

‘Teri Meri Love Story’ (TMLS), a directorial knack from Jawad Bashir manages to enthrall and entertain audiences at its premiere in Karachi. The film is now scheduled to hit cinemas across the country on 2nd September, 2016.

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A quirky and upbeat rom-com, the movie revolves around Esha (played by Ushna Shah) a beautiful, stylish TV host who is on an exciting shooting assignment accompanied by her crew and friends, including the goofy and mischievous Sherry (played by Mohsin Abbas), Mona (played by Uzma Khan) and Danish (played by Ahmad Abdul Rehman).

Esha wants to marry her true love Ramis, (played by Omer Shahzad), but her father (played by Salman Shahid) is adamant that she marries her childhood family friend Nael, (who is being played by the drama industry’s superstar Mohib Mirza). What follows is an adventurous and hilarious journey to finding true love.

Produced and distributed by Summit Entertainment, and with a strong cast, the movie is all set to entertain audiences of all ages, adding a new flavor to the Pakistani Film Industry.

While talking at the premiere, Wasay Nabi, Director of Summit Entertainment, said, “Pakistani film projects like this are a reason of immense pride and joy for us all.” On the other hand Rafay Nabi, who is also a director in the same company, added, “Like all the previous milestones we have achieved as a company, TMLS will also be a trendsetter based on its action sequences, humorous one-liners and a strong story line. I am sure we shall be able lure audiences to theatres for a fun-filled experience.”

Speaking at the occasion, Writer and Director of TMLS, Jawwad Bashir said, “The movie is a sincere attempt to add a new flavor to the local industry. The idea was to create something exciting that would entertain and capture the attention of our audiences worldwide. I’m grateful to all my supporters who waited patiently for the movie and can only hope my work and efforts are witnessed through this film and are truly enjoyed.”

Some of the most prominent names of the Pakistani film and TV industry, including the star cast of the movie, were present at the premier.

The film’s advance bookings are now also underway at cinemas nationwide.

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About Summit Entertainment:

Summit Entertainment is a film distribution business, which now competes avidly amongst other distributors in Pakistan through its interconnected and independent network in distribution operations. Apart from end to end distribution operations, the company also keenly supports local film makers by way of seed capital provision, post-production process and worldwide release.

Launch-Karachi Innovation Challenge

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The Karachi Innovation Challenge & Hacakthon is an event of Pakistan Innovation Foundation held every year in Karachi to promote the new citizenship idea and startups which can create a better more smarter and productive Karachi. This helps young citizens of Karachi to develop new innovative ideas. The tagline “Ijaad Kar, Nakaal na Kar..” states clearly that new, inspiring ideas will be taken in notice.

1. DIY Citizenship – Citizen-initiated and run ‘Do it Yourself’ Initiatives aimed at addressing Karachi’s problems in a variety of contexts (education, health, waste collection, economic empowerment, de-radicalization, etc.)

2. Creative Human Spaces – The Use of Creative Spaces designed to culture, art, storytelling and other creative endeavors to create a humane and harmonious City (things like T2f and others)

3. Smart City – Technology-driven interferences to help create a smart and intelligent city that brings relief to and works for its citizens rather than vice versa

4. Trusted City Government – How and through what channels of technology can Karachi & its local bodies recreate their trust levels.

Click Here to Register before August 25, 2016..

The launch event was held at T2F on 17th August 2016. The event included big names social workers like Afia Salam, Saad Amanullah Khan, Amar Khan Gharani & Saima Ziadi. Athar Osama & the team of PIF organization did a fantastic job in explaining why and how the event affects Karachi.

#KHIinnovates is the official Hashtag of KIC 2016.

The sponsors include I Am Karachi, Open Karachi, The Nest i/o, P@SHA & more… The new enhancement is that the teams this year will be Geo tagged & using WhisperO as a proper channel the teams will go out to their authentic consumers which will show how productive the idea is..

Laiqa Hasan launches her gift vouchers for Eid

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Laiqa Hasan, the founder and owner of Laiqa Hasan Salon and Spa, launches her gift vouchers, offering asEid gift for the upcoming festive season.

Laiqa Hasan, recognized for her work in the Pakistani beauty industry, has personally worked with her team of beauticians to create the crew of expertise she has. Having a long list of loyal customers this voucher is a gift for themto present it to their dear ones on this joyful season.

“With thisvoucher we offer the opportunity to our customers to gift a valuable amount to their loved ones or even they can mention a service of their choice that they want.” Shares Laiqa.

Laiqa Hasan gift vouchers are available at Laiqa Hasan Salon and Spa which is located at apartment 24, Sassi Dimension 4-D 107, Block 5 (Near red Grammar Junior School, Clifton), Karachi. For appointments call 021-35876849, 021-35877205, and 021-35876850.

About Laiqa Hasan:

Laiqa Hasan, is the owner and founder of Laiqa Hasan Salon and Spa, and is one of the renowned names in the makeup industry with almost two decades of experience working with who’s who of the fashion and beauty industry locally and outside Pakistan. Her determination to be the best at what she does led her to train from Revlon, Redken, Vidal Sassoon, LES London Esthetique School by Ruby Hammer,  Glaucca Rossi, Guerlain Makeup to name a few.

For more information visit:



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HTC appoints Muller & Phipps as National Distributor for Pakistan


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HTC, a global leader in mobile innovation and design, today announced the launch of new range of smartphones for Pakistan market, namely, HTC One A9, Desire 728 Dual SIM (LTE), Desire 626 Dual SIM (LTE), Desire 626G and Desire 526G+. HTC also announced the appointment of Muller & Phipps as the national distributor for Pakistan.

I and millions of Pakistanis were very much excited to have this Re-launch of HTC. Before this launch HTC Pakistan announced their launch through social media, which makes HTC users more interested in having this launch. No doubt HTC was one of pioneers in Android devices. We Pakistanis are very much happy & joyous to know that we can buy original HTC mobiles in Pakistan. One of the great advantage of HTC is they are partnering with M&P. M&P are having an experience over 100 years in distribution & marketing. It will be an awesome combo. Customers will have luxury to avail M&P collection or service points throughout in Pakistan. Muller and Phipps have 26 collection centers in Pakistan. Which is also another advantage to the customers they also can send their mobiles through OCS because M&P is partner with them.

“We are pleased to launch our range of smartphones in Pakistan market. All the HTC devices are stunning, intuitive and advanced in technology. Our new HTC Desire models deliver the best of both worlds, combining fresh youthful design with powerful processing capabilities. HTC wants to empower the masses and put a good phone in everyone’s hands, without compromising on features and specifications.” said Mr. Faisal Siddiqui, President, HTC South Asia.




About HTC 

Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by the HTC Sense user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com

About Muller & Phipps

Muller & Phipps is one of leading distribution &services company in Pakistan.It’s a Part of the Getz Group, which is an international marketing and distribution company having presence across 80 locations in 36 countries.Muller & Phipps has a diversified Business Portfolio, covering industries like Pharmaceutical, Hospital Care, Consumer Products and Telecommunication and Handsets Business. M&P entered into Telecom/Mobile Business in 2011 and by now they are one of the most preferred Telecom Distributors in Pakistan. M&P began with a simple mission; help people get what they need, when they need it.

Event was attended by some renowned personalities and celebrities of Pakistan. Nadia Hussain and Sunita Marshal unveiled the HTC sets in Pakistan. Along with HTC & Muller and Phipps officials. While Hira Hussain hosted the launch show. Event was organized & Managed by Strings Media 

Pic Credit: ebuzztoday 

All the smartphone models will be available with leading mobile operators and major retailers in Pakistan from next week onwards. The successful launch of HTC Pakistan was conceptualized, planned and executed by String Media and Oktopus Experience.

Pakistan Advertisers Society Awards

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The PAS Awards, organized by the Pakistan Advertisers Society, and one of the most recognized and prestigious award program of the marketing and advertising industry, awarded jubilant winners at a star-studded gala awards function held at the Expo Centre in Karachi on April 30, 2016.


Presented by Tarang in association with Nestle Fruita Vitals and Filmazia entertainment, this year, apart from the 12 regular categories, Pakistan Advertisers’ Society introduced 9 special categories and 3 special awards that honoured the most innovative marketing and advertising efforts of 2015. The PAS Lifetime Achievement Award was given to Tariq Ikram and the honourable Senator Pervez Rashid, Minister of Information and Broadcasting presented this prestigious award.

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The host for the award ceremony was Ahmed Ali Butt, Vasay Chaudhry, Rubya Chaudhry while the show featured entertaining performances by Sound of Kolachi, Ali Azmat, Sammi Brothers and Kaif Ghaznaiv, Love Me Again fame Girl Band, Mind Reader Mentalist and ended with an all star National Anthem.  In strategic partnership with ESP Group M and Urdu1, the show was directed by Yasra Rizvi. The Red carpet was hosted by Sadar Xin Khan and Hira Hussain and celebrities and presenters were managed by Moiz Kazmi.


Apart from these star studded performances the show also featured a glittering line up of award presenters both from the advertising and the entertainment industry like Shazia Syed, Amna Ilyas. Sheheryar Humayun, Sarmad Ali, Zhalay Sarhady, Mujahid Hamid, Sarfaraz Rehman, Salman Butt, Khurram Koraishy, Abrar Hasan, Babur Sultan, George Skaff, Usman Dilawaiz, Asif Aziz,  Nadeem Hussain, Atiqa Odho, Sohai Ali, Gia Ali, Fia Khan, Mantahaa Tareen, Sarwat Gillani and Fahad Mirza.

The regular categories spanning across various segments had an overwhelming response this year from the agencies and brands across Pakistan in the running to win the PAS Awards 2016.

Other partners of PAS Awards include Mobilink Jazz, which were the official communication partner, Pepsico, the Beverage lounge sponsor and. Shell, Dunya TV, Jang Media Group, Telenor, Olpers, HBL, Arrows, GSK, APlus, Connect Ads,Bank Al Falah, and Advertyze Networks as category and co-sponsors of the event.

Event Production: CKO

Show Director: Yasra Rizvi

Celebrity Management: Moiz Kazmi

Hair & Makeup: Nabila – Npro – Ngents

Photography: Nasir Habib

For more details, please visit: Website 

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About PAS:

Pakistan Advertisers Society is a professional organization promoting information, communication and education for the percussion community. PAS is highly supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP)

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1 Banking & Financial Services Al Habib Asan Arey Bohat Asaan Hai Bank Al Habib Bond Advertising
2 Beverages – Cold Coca Cola Coca Cola Music 2015 Coca Cola Export Corporation Soho Sq, Starcom Pakistan, Kinetic
3 Food and Dairy Tarang Tarang Baaz Engro Food Limited Adcom Leo Burnett, Starcom Pakistan
4 Confectionery and Snacks Kolson Snackers Sharing Ka No Scene Lotte Kolson Ogilvy & Mather, Orientedgeum
5 Cosmetics and Personal Care (Men, Women and Children) Lifebuoy Soap Lifebuoy Time Before Iftar ( Breaking Fast) Time! Unilever Pakistan Limited Mindshare, MulenLowe Rauf, The Missing Link
6 Culinary Engro Onaaj Chakki Ata Bismillah Launch campaign 2015 Engro Eximp Agri Products Adcom Leo Burnett, Arrows ,Starcom,Spark Communications,Convex Interactive
7 Hospitals, Healthcare and Hygiene Shaukat Khanum Memorial Cancer Hospital and Research Centre Sab Kuch Wapis Aa Sakta hey … Siwaye Zindagi key Shaukat Khanum Memorial Trust Farig Four
8 Ice Creams and Desserts Omore Funsticks Fun Ka Endless Maza Engro Foods Limited Adcom Leo Burnett, Starcom Pakistan, Synite , Seeme Productions
9 Media Ten Sports Wake Up Pakistan Ten Sports Pakistan N/A
10 Telecommunication Hardware and Consumer Electronics Samsung Galaxy Grand Prime Selfies Ban Jaye Grandfies Samsung Mobiles Limited Adcom Leo Burnett, Stimulus Productions
11 Telecommunication Service Providers Mobilink Call Drop PMCL Mobilink IAL Saatchi & Saatchi Islamabad
12 Textile, Fashion and Accessories Borjan Walk The Fashion Borjan Shoes Adcom Leo Burnett, Zenith Optimedia, 9.8 Films
13 Best in Digital Garnier Skin Naturals #Losethepimplenotyourmind L’Oreal Pakistan Adcom Leo Burnett, Zenith Optimedia, Red Publicis & Mooro
14 Easy Paisa Black Friday Telenor Pakistan Adcom Leo Burnett, Starcom Mediavest Group, Xdynamics Media
15 Passion for Pakistan HBL Enabling Dreams, Samina Baig Campaign Habib Bank Limited J.Walter Thompson
16 Best in BTL 7up Melting Vending Machine PepsiCO BBDO Pakistan, TML Activations
17 Media Innovation Fair & Lovely Fair & Lovely Ka Jalwa Unilever Pakistan GroupM, MulenLowe Rauf, PHD Omnicom Media Group, Six Sigma Productions, ARY Films
18 Best in TV Homage Inverter Jiyo Normal Zindagi… Non Stop R&I Electric Aplliances (Pvt.) Ltd. AreyWah
19 Best in Print Lifebuoy Soap Lifebuoy Time Before Iftar Unilever Pakistan MulenLowe Rauf, Mindshare
20 Best in Outdoor 7UP Asal Foodies – Mana lo Food ka Love Pepsico Core Media
21 Mountain Dew Neon is Here Pepsico Core Media
22 Seasons Special Shan Recipe Mixes Khushiyan Chak Lo Shan Foods Pvt Ltd Ogilvy & Mather
23 Best in PR Pepsi Lighting Up Lives PepsiCO J.Walter Thompson,  BBDO, Mindshare
25 Best Nationally originated Campaign Samsung Galaxy Grand Prime Selfies Ban Jaye Grandfies Samsung Mobiles Limited Adcom Leo Burnett, Stimulus Productions
26 Campaign of the year Samsung Galaxy Grand Prime Selfies Ban Jaye Grandfies Samsung Mobiles Limited Adcom Leo Burnett, Stimulus Productions
24 Top Brand 2015 Coca Cola The Coca-Cola Company Soho Sq, Starcom Pakistan, Kinetic Pakistan, Digitz